Project Implicit

[Michael Bernier]

Project Implicit is a non-profit organization and international collaboration between researchers who are interested in implicit social cognition - thoughts and feelings outside of conscious awareness and control. The goal of the organization is to educate the public about hidden biases and to provide a “virtual laboratory” for collecting data on the Internet.

If you're interested in finding out if you have a hidden bias, this tool may help. It covers what I would consider the most common biases.


Project Implicit Website