Post by Lorna Beaton on Nov 2, 2021 17:09:00 GMT
Telling the Story Alfredo Salazar, the president of Fluffy Bedding, calls a special meeting to let his employees know about the success of the company’s new website and to express his appreciation. These are two different ways he might want to make his presentation.
Example 1: Thanks to the dedication of our marketing staff, Fluffy Bedding was able to launch its new webs site in record time. Customer response to the site has been excellent and orders have increased by 10% since its introduction two weeks ago. Our free pillow promotion has had great success at encouraging our customers to order from the online catalog. Here’s a check to show our appreciation. Thank you for your hard work!
Who are the people involved in this venture and what do you know about them? Marketing team and we know nothing of them as people from this scenario.
What problem were they trying to solve? We have no understanding of the problem. At a guess customer response was not going well..
What actions did these people take to meet the challenge? Quickly, launched a new website and utilised a pillow promotion. No understanding of how they got there.
How did they accomplish the task? Dedication is all we really know form this scenario.
What were the results of their actions? Orders increased by 10% in 2 weeks
What is Alfredo Salazar’s relation to his employees? Someone who can oversee what they do, say, ‘thanks’ and give them money.
Example 2: I was working late one night and when I left about nine, I noticed a light on in the marketing office. Now, normally, Christine is out of there by six because she has to make dinner for her kids, and Frank has his Tuesday night basketball game, which he’s never missed for as long as I’ve known him. But when I peeked in they were both in there, eating cold fast food, looking a bit work, and cranking out one idea after another. They told me no matter late they had to stay they were going to come up with something within the next day that would knock my socks off. Sure enough, the next day when I got into work at 7:30, they were already here with big smiles on their faces. They had worked the night before until they were exhausted, and Frank had actually fallen asleep. Well, that was the spark for the idea that’s turned out to be the best marketing campaign we’ve ever had. “Shop until you drop” and get a free pillow for late night shopping. They had even taken photos to show us how the ads would look, with Christine in bed, shopping the web on her laptop, soft pillows all around her. Because of their hard work and creativity, we were able to get the website up and running one week early and customer awareness is sky high. So, in honor of Frank and Christine, here are the socks they knocked off me, fully laundered, and here are some unlaundered checks as tokens of our appreciation.
Who are the people involved in this venture and what do you know about them? Lots of personal information. Christine form Marketing has kids and normally leaves for 6, Frank on Tuesdays has basketball and never misses a game.
What problem were they trying to solve? New marketing campaign that would knock socks off.
What actions did these people take to meet the challenge? Put their life on hold to create a great campaign
How did they accomplish the task? worked until he dropped to get the job done. Set deadline of the next day.
What were the results of their actions? Best campaign they ever had, took photos of how ad would look.
What is Alfredo Salazar’s relation to his employees? Personal, genuine. Close relationship he understands his team personally and takes time to get to know them and appreciates what they are sacrificing to get the job done and doing a great job. He can have a bit of fun with them too.
The second presentation is by far more effective. It is personal, it demonstrates care, attention and true appreciation for what the team sacrificed, actioned and achieved. It comes from a genuine place and 'hots the spot.'
Example 1: Thanks to the dedication of our marketing staff, Fluffy Bedding was able to launch its new webs site in record time. Customer response to the site has been excellent and orders have increased by 10% since its introduction two weeks ago. Our free pillow promotion has had great success at encouraging our customers to order from the online catalog. Here’s a check to show our appreciation. Thank you for your hard work!
Who are the people involved in this venture and what do you know about them? Marketing team and we know nothing of them as people from this scenario.
What problem were they trying to solve? We have no understanding of the problem. At a guess customer response was not going well..
What actions did these people take to meet the challenge? Quickly, launched a new website and utilised a pillow promotion. No understanding of how they got there.
How did they accomplish the task? Dedication is all we really know form this scenario.
What were the results of their actions? Orders increased by 10% in 2 weeks
What is Alfredo Salazar’s relation to his employees? Someone who can oversee what they do, say, ‘thanks’ and give them money.
Example 2: I was working late one night and when I left about nine, I noticed a light on in the marketing office. Now, normally, Christine is out of there by six because she has to make dinner for her kids, and Frank has his Tuesday night basketball game, which he’s never missed for as long as I’ve known him. But when I peeked in they were both in there, eating cold fast food, looking a bit work, and cranking out one idea after another. They told me no matter late they had to stay they were going to come up with something within the next day that would knock my socks off. Sure enough, the next day when I got into work at 7:30, they were already here with big smiles on their faces. They had worked the night before until they were exhausted, and Frank had actually fallen asleep. Well, that was the spark for the idea that’s turned out to be the best marketing campaign we’ve ever had. “Shop until you drop” and get a free pillow for late night shopping. They had even taken photos to show us how the ads would look, with Christine in bed, shopping the web on her laptop, soft pillows all around her. Because of their hard work and creativity, we were able to get the website up and running one week early and customer awareness is sky high. So, in honor of Frank and Christine, here are the socks they knocked off me, fully laundered, and here are some unlaundered checks as tokens of our appreciation.
Who are the people involved in this venture and what do you know about them? Lots of personal information. Christine form Marketing has kids and normally leaves for 6, Frank on Tuesdays has basketball and never misses a game.
What problem were they trying to solve? New marketing campaign that would knock socks off.
What actions did these people take to meet the challenge? Put their life on hold to create a great campaign
How did they accomplish the task? worked until he dropped to get the job done. Set deadline of the next day.
What were the results of their actions? Best campaign they ever had, took photos of how ad would look.
What is Alfredo Salazar’s relation to his employees? Personal, genuine. Close relationship he understands his team personally and takes time to get to know them and appreciates what they are sacrificing to get the job done and doing a great job. He can have a bit of fun with them too.
The second presentation is by far more effective. It is personal, it demonstrates care, attention and true appreciation for what the team sacrificed, actioned and achieved. It comes from a genuine place and 'hots the spot.'
