Post by Admin on Jan 18, 2021 18:21:51 GMT
Lesson 2: Reputational Risk
Demonstrate Critical Thinking in Your Risk Analysis
Prepare a visual presentation and address the questions and points below. You will have 5 minutes MAX to present. Please discuss with your mentor in advance to ensure you understand expectations of this assignment. See also final note at the end.
- Choose a company that has dealt with risk.
- Describe and analyze what happened/what was the damage to their reputation.
- Could the risk have been mitigated by earlier action?
- How did it become public?
- What was the reaction by the company’s leadership?
- What do we know (if anything) about how they communicated internally to staff?
- How did they react to the public?
- Strengths and weaknesses of messaging?
- Did they survive? Why? How?
Note for POST on Discussion Board this week: Please FIRST post the company you would like to analyze and make sure you read one another's post, as we would like to avoid repeat presentations. The company you choose is approved on a first-come first-served basis. For example, if one student picks Google, then no one else should pick Google (this is just an example).