Post by jamiestrickland on Mar 10, 2021 15:53:51 GMT
FEDCAP GROUP ORGANIZATION AWARDED CONTRACT TO SUPPORT VETERANS
We are pleased to announce that (Insert Company), a member of the Fedcap Group has been just awarded a 4 year/20 million dollar contract to provide services to Veterans & Veteran Families! (Insert Company) in collaboration with with the State of Florida, the Veteran's Administration and local community affiliates to provide educational, employment and family support to 5,000 veterans annually. With a plan to employ a workforce of 500 employees, (insert company) will aim to ensure veterans who enter into the program became gainfully employed, create pathways to careers and receive certifications in high growth-sectors, and receive a variety of wellness services.
Thank you to those who have served our country, (Insert company) is eager to return the service!
o What is the precise message you tried to communicate?
My goal was to keep it simple and only speak to Veterans and Stakeholders who might want become involved.
o What were the factors you considered while crafting your message?
The audience, the tone, I tried to move away from making it about winning the contract to focus more on the services provided and stakeholders involved.
o Was it difficult to craft the message? Why or why not?
Absolutely, for me because I did not have a connection to it. I feel for me I need to connect to what I'm writing and/or disconnect. Meaning what was the reason why the company within Fedcap wanted to provide this service and Florida. Do we understand the need? Or was it for the sake of expansion.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
If it does not connect with the audience, it actually turns people away. Bad press is bad press the goal should be not to be known for having poor marketing.
We are pleased to announce that (Insert Company), a member of the Fedcap Group has been just awarded a 4 year/20 million dollar contract to provide services to Veterans & Veteran Families! (Insert Company) in collaboration with with the State of Florida, the Veteran's Administration and local community affiliates to provide educational, employment and family support to 5,000 veterans annually. With a plan to employ a workforce of 500 employees, (insert company) will aim to ensure veterans who enter into the program became gainfully employed, create pathways to careers and receive certifications in high growth-sectors, and receive a variety of wellness services.
Thank you to those who have served our country, (Insert company) is eager to return the service!
o What is the precise message you tried to communicate?
My goal was to keep it simple and only speak to Veterans and Stakeholders who might want become involved.
o What were the factors you considered while crafting your message?
The audience, the tone, I tried to move away from making it about winning the contract to focus more on the services provided and stakeholders involved.
o Was it difficult to craft the message? Why or why not?
Absolutely, for me because I did not have a connection to it. I feel for me I need to connect to what I'm writing and/or disconnect. Meaning what was the reason why the company within Fedcap wanted to provide this service and Florida. Do we understand the need? Or was it for the sake of expansion.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
If it does not connect with the audience, it actually turns people away. Bad press is bad press the goal should be not to be known for having poor marketing.