Post by John Uliano on Mar 10, 2021 15:44:22 GMT
The Fedcap Group Awarded Contract to Serve Veterans in Florida
Funded jointly by the state of Florida and the Veteran’s Administration, Fedcap will service 5000 veteran families annually.
New York, March 2021 – The Fedcap Group, a nonprofit that develops innovative, sustainable solutions to advance the economic well-being of the impoverished and disadvantaged, has been awarded a total of $20 million to provide educational, employment and family support services to veterans in Florida over the next 4 years.
The contract marks the first foray into Florida for The Fedcap Group, whose experience spans 85 years and footprint reaches across 22 states, the District of Columbia, and 3 countries (Canada, England, and Scotland), which amounts to over 250,000 individuals served annually. In support of its transition to the Sunshine State, Fedcap will partner with over 30 Community Based Organizations in its delivery of veteran’s services and foresees hiring approximately 500 Floridians to operate the contract, which will focus on maintaining long-term employment, achieving industry-recognized certifications in high-growth industries, and receiving wellness services.
“We are delighted to be able to support veterans in getting back to work, advancing their education, and living healthier lives with their families. We feel the best practices we have identified in working with veterans in our Dixon Center and EasterSeals programs specifically provides us the unique experience and knowledge to positively impact veterans’ lives,” says Christine McMahon, CEO and President of The Fedcap Group, further noting, “We will innovate and help to transform the lives of as many veterans as possible. Our aim is to spread the power of possible.”
For more information, please contact:
John Uliano, Deputy Director
The Fedcap Group
646-565-1162
jouliano@fedcap.org
--
What is the precise message you tried to communicate?
I tried communicating basic information of the contract awarded, its potential impact on veterans (and Floridians slightly), The Fedcap Group’s expertise, and our eagerness to begin our work.
What were the factors you considered while crafting your message?
Related to the contract, I considered the award amount, contract length, population served, plan to partner with other CBOs, and contract deliverables. From the perspective of Fedcap, I considered our experience and expertise, and our lack of a presence in Florida.
Was it difficult to craft the message? Why or why not?
It was challenging, as I felt like I wanted to provide more information regarding our successes in operating workforce-related contracts, although was unsure if I should be that granular in a press release. I tried alluding to success and experience in working with veterans by referencing the Dixon Center and EasterSeals, which I know both service veterans. It was also difficult not having all the information about how the contract will be implemented. For example, which company will be operating the contract? Knowing this may have allowed me to provide more context in the press release around experience and success. I did utilize existing press releases on The Fedcap Group's website to help me along.
What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
Poorly crafted press releases do not effectively communicate a company’s message, create confusion, and can severely damage a company’s brand. While intended to share a new program or product, a potentially “good idea,” a poor press release can lead to the new service being perceived instead as a “bad idea.” A well-crafted press release distributes important information about a company, boosts the company’s exposure/visibility and potentially supports their place as an industry leader.
Funded jointly by the state of Florida and the Veteran’s Administration, Fedcap will service 5000 veteran families annually.
New York, March 2021 – The Fedcap Group, a nonprofit that develops innovative, sustainable solutions to advance the economic well-being of the impoverished and disadvantaged, has been awarded a total of $20 million to provide educational, employment and family support services to veterans in Florida over the next 4 years.
The contract marks the first foray into Florida for The Fedcap Group, whose experience spans 85 years and footprint reaches across 22 states, the District of Columbia, and 3 countries (Canada, England, and Scotland), which amounts to over 250,000 individuals served annually. In support of its transition to the Sunshine State, Fedcap will partner with over 30 Community Based Organizations in its delivery of veteran’s services and foresees hiring approximately 500 Floridians to operate the contract, which will focus on maintaining long-term employment, achieving industry-recognized certifications in high-growth industries, and receiving wellness services.
“We are delighted to be able to support veterans in getting back to work, advancing their education, and living healthier lives with their families. We feel the best practices we have identified in working with veterans in our Dixon Center and EasterSeals programs specifically provides us the unique experience and knowledge to positively impact veterans’ lives,” says Christine McMahon, CEO and President of The Fedcap Group, further noting, “We will innovate and help to transform the lives of as many veterans as possible. Our aim is to spread the power of possible.”
For more information, please contact:
John Uliano, Deputy Director
The Fedcap Group
646-565-1162
jouliano@fedcap.org
--
What is the precise message you tried to communicate?
I tried communicating basic information of the contract awarded, its potential impact on veterans (and Floridians slightly), The Fedcap Group’s expertise, and our eagerness to begin our work.
What were the factors you considered while crafting your message?
Related to the contract, I considered the award amount, contract length, population served, plan to partner with other CBOs, and contract deliverables. From the perspective of Fedcap, I considered our experience and expertise, and our lack of a presence in Florida.
Was it difficult to craft the message? Why or why not?
It was challenging, as I felt like I wanted to provide more information regarding our successes in operating workforce-related contracts, although was unsure if I should be that granular in a press release. I tried alluding to success and experience in working with veterans by referencing the Dixon Center and EasterSeals, which I know both service veterans. It was also difficult not having all the information about how the contract will be implemented. For example, which company will be operating the contract? Knowing this may have allowed me to provide more context in the press release around experience and success. I did utilize existing press releases on The Fedcap Group's website to help me along.
What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
Poorly crafted press releases do not effectively communicate a company’s message, create confusion, and can severely damage a company’s brand. While intended to share a new program or product, a potentially “good idea,” a poor press release can lead to the new service being perceived instead as a “bad idea.” A well-crafted press release distributes important information about a company, boosts the company’s exposure/visibility and potentially supports their place as an industry leader.
