Post by Ginny Andrews on Mar 10, 2021 15:24:01 GMT
FLORIDA EXPANDS SERVICES FOR VETERANS
The Fedcap Group was awarded a 4-year contract in partnership with the State of Florida and the Veteran’s Administration that will provide support to over 5000 veterans each year. This contract, worth $5 million annually, will also employ 500 Florida residents who will connect veterans and their families to community-based organizations that will provide educational, employment and other family support services.
“We are thrilled that this contract will provide much needed support and services to deserving veterans in Florida by connecting them to educational and employment opportunities” said Christine McMahon, Fedcap President and CEO. “Florida is new territory for our organization, but we are confident that our success in other states where we have built a reputation as leaders in helping families improve their economic well being through access to education, employment and community resources will be duplicated in Florida.”
The Fedcap Group will use its Best Practices model to ensure success of this metrics-based contract. Evaluation and success will be tracked by milestones that capture the number of jobs secured, length of time people retain their positions and on by the number of certifications our participants receive in high-growth sectors.
Fedcap has an 85-year history of creating opportunities for people and is committed to its mission and this exciting partnership that will help thousands of people move toward economic wellbeing.
For further information contact:
o What is the precise message you tried to communicate?
I wanted to communicate that veterans will be receiving needed services by an organization that has prior success doing this work. I also felt it was important to stress that Florida residents will be employed as well.
o What were the factors you considered while crafting your message?
I considered the following:
Who is our audience? Who are we trying to “sell” on this outside entity coming into the state?
What is the public relations message that we want Florida residents to hear?
What do we want readers to know about our brand?
Why should they trust that Fedcap can do the job?
o Was it difficult to craft the message? Why or why not?
It was more difficult than I originally thought it would be. I felt that this was a positive story and there was already valuable information provided. But, having to weed through it and decide what should or should not be included was challenging.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
Risks: There is always risk in sending messages out to the public and poorly crafted press releases can make the agency/program look bad. We could appear incompetent or unable to adequately do the job. There is always someone that disagrees with a grant award and a press release can stir up controversy!
Benefits: Press releases are intended to let the public know of new services and how they are going to be provided. They should hold the readers attention and want them to seek more information. We want our organization to be looked upon favorably.