Post by Stacey Fraser on Mar 9, 2021 21:39:52 GMT
Lesson 2
The Fedcap Group announces that they have been awarded a $20M contract to provide comprehensive services to veterans throughout the state of Florida.
A company of The Fedcap Group will be partnering with 30 agencies in Florida to provide services to veterans in need. The 4-year contract will be in conjunction with the Veteran’s Administration and the state of Florida. This exciting endeavor will employ over 500 staff and target serving 5000 veterans on an annual basis by providing educational, employment, and family and support services.
The Fedcap Group is known for undertaking challenges and the announcement of a program aimed to provide veteran’s services is a remarkable undertaking. This milestone-based payment contract will be based on employment milestones, educational certification completion, and the completion of wellness services.
The Fedcap Group currently provides services in many states and this contract will serve as The Fedcap Group’s inaugural program in Florida.
Section D
o What is the precise message you tried to communicate?
I was trying to communicate facts about the contract while also infusing some excitement and feeling.
o What were the factors you considered while crafting your message?
I considered how to write a release providing the needed facts but also ways to hopefully hold one’s attention at the same time.
o Was it difficult to craft the message? Why or why not?
It was much more difficult than I anticipated to write this release. There were key pieces of information I wanted to include, yet I did not want someone to read the release and get bogged down in facts. I was trying to be conscious of the risk of losing someone’s attention.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
The risk of a poorly crafted message is that you will lose your intended audiences’ attention. Someone will read the release and not pay attention or not fully digest the information that is intended to be conveyed. A well-crafted message will hold attention, spark curiosity, and cause for people to seek out additional information regarding the release.
The Fedcap Group announces that they have been awarded a $20M contract to provide comprehensive services to veterans throughout the state of Florida.
A company of The Fedcap Group will be partnering with 30 agencies in Florida to provide services to veterans in need. The 4-year contract will be in conjunction with the Veteran’s Administration and the state of Florida. This exciting endeavor will employ over 500 staff and target serving 5000 veterans on an annual basis by providing educational, employment, and family and support services.
The Fedcap Group is known for undertaking challenges and the announcement of a program aimed to provide veteran’s services is a remarkable undertaking. This milestone-based payment contract will be based on employment milestones, educational certification completion, and the completion of wellness services.
The Fedcap Group currently provides services in many states and this contract will serve as The Fedcap Group’s inaugural program in Florida.
Section D
o What is the precise message you tried to communicate?
I was trying to communicate facts about the contract while also infusing some excitement and feeling.
o What were the factors you considered while crafting your message?
I considered how to write a release providing the needed facts but also ways to hopefully hold one’s attention at the same time.
o Was it difficult to craft the message? Why or why not?
It was much more difficult than I anticipated to write this release. There were key pieces of information I wanted to include, yet I did not want someone to read the release and get bogged down in facts. I was trying to be conscious of the risk of losing someone’s attention.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
The risk of a poorly crafted message is that you will lose your intended audiences’ attention. Someone will read the release and not pay attention or not fully digest the information that is intended to be conveyed. A well-crafted message will hold attention, spark curiosity, and cause for people to seek out additional information regarding the release.