Post by ofrancesconi on Mar 8, 2021 17:02:39 GMT
C. Write: As a leader in the organization you have been tasked to write a Press Release announcing the following news:
A company of The Fedcap Group has been awarded a large statewide contract in Florida to deliver veterans’ services. The contract is worth $5M annually for 4 years. The contract will employ 500 staff. The contract is funded in a joint partnership between the state of Florida and the Veteran’s Administration. The goal of the contract is to provide educational, employment and family support services to 5000 veterans annually. This is a challenging body of work as The Fedcap Group does not have a current footprint in Florida. As such The Fedcap Group will partner with over 30 community-based agencies in the delivery of these services. This is a milestone-based payment contract—payments will made based on jobs secured, 90-day retention, certifications received in high-growth sectors and completion of wellness services.
Response:
Fedcap awarded $20M contract to provide Veteran’s support services.
We, at Fedcap, have been awarded a 4-year contract, $5M each year, to provide education, employment and family support services to 5000 veterans annually. This state-wide contract in Florida is funded in a joint partnership between the state of Florida and the Veteran’s Administration, employing 500 staff. Although Florida is new territory for us, we are extremely excited to be partnering with over 30 community-based agencies in the delivery of these services.
Why Fedcap? Because we are the Power of Possible. We believe that together, we can make a difference in the lives of veterans and military families. The continuous efforts of our employees ensure we can achieve incredible results. We bring together high-quality community-based organizations spanning the country –people, resources and expertise– to innovate, transform and expand services. Our national credibility and community-based outreach – spans more than 700 communities across all 50 States – providing an unmatched resource and support network. “Since, 2012, our collaboration and capacity building has impacted more than 2 million individuals and organizations” Colonel David W. Sutherland U.S. Army (Ret.) Chairman, Dixon Center for Military and Veterans Services - the Fedcap Group.
As part of our Metrics that Matter, we will measure our milestones accordingly. This is a payment-based contract with payments made based on jobs secured and 90-day retention. Certifications received in high-growth sectors and completion of wellness services will also be measured.
We are thrilled and humbled to take on this project and, as always, look forward to continuously serving our community. We hope you take the opportunity to become involved in this exciting venture! If you want to find out more, please contact Lori Norris at lnorris@fedcap.org.
References:
dixoncenter.org/images/Dixon_AnnualReport_Final_Digital_1_4.pdf
fedcapgroup.org/the-path-forward-a-message-from-christine-mcmahon-president-and-ceo-of-the-fedcap-group/
D. Post: After completing the activity, post your Press Release and post responses to the following questions and be prepared to discuss your
responses in class.
o What is the precise message you tried to communicate?
I wanted to ensure all the facts were there (inform) but also play to the ‘emotion’ and show people what we’ve already achieved and to ignite excitement.
o What were the factors you considered while crafting your message?
Remove ‘waffle’ (I like waffle!). Show facts and quotes. Use ‘exciting’ language. Get the balance of ‘too much’ vs ‘too little’.
o Was it difficult to craft the message? Why or why not?
Yes, because I tried not to copy what was already written. It was also important to be mindful of the audience. I didn’t have existing information on the topics so had to use my ‘critical thinking’ 😉 to gain relevant information. I didn’t know how long or short it should be as have never written a press release. What’s even in a press release?! Did some research on that.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
Poorly crafted press release can lose people ie; they won’t read it all. Or it leaves more answers than questions, along with skepticism. If the tone is not relevant, it can leave people feeling neutral or disinterested.
A company of The Fedcap Group has been awarded a large statewide contract in Florida to deliver veterans’ services. The contract is worth $5M annually for 4 years. The contract will employ 500 staff. The contract is funded in a joint partnership between the state of Florida and the Veteran’s Administration. The goal of the contract is to provide educational, employment and family support services to 5000 veterans annually. This is a challenging body of work as The Fedcap Group does not have a current footprint in Florida. As such The Fedcap Group will partner with over 30 community-based agencies in the delivery of these services. This is a milestone-based payment contract—payments will made based on jobs secured, 90-day retention, certifications received in high-growth sectors and completion of wellness services.
Response:
Fedcap awarded $20M contract to provide Veteran’s support services.
We, at Fedcap, have been awarded a 4-year contract, $5M each year, to provide education, employment and family support services to 5000 veterans annually. This state-wide contract in Florida is funded in a joint partnership between the state of Florida and the Veteran’s Administration, employing 500 staff. Although Florida is new territory for us, we are extremely excited to be partnering with over 30 community-based agencies in the delivery of these services.
Why Fedcap? Because we are the Power of Possible. We believe that together, we can make a difference in the lives of veterans and military families. The continuous efforts of our employees ensure we can achieve incredible results. We bring together high-quality community-based organizations spanning the country –people, resources and expertise– to innovate, transform and expand services. Our national credibility and community-based outreach – spans more than 700 communities across all 50 States – providing an unmatched resource and support network. “Since, 2012, our collaboration and capacity building has impacted more than 2 million individuals and organizations” Colonel David W. Sutherland U.S. Army (Ret.) Chairman, Dixon Center for Military and Veterans Services - the Fedcap Group.
As part of our Metrics that Matter, we will measure our milestones accordingly. This is a payment-based contract with payments made based on jobs secured and 90-day retention. Certifications received in high-growth sectors and completion of wellness services will also be measured.
We are thrilled and humbled to take on this project and, as always, look forward to continuously serving our community. We hope you take the opportunity to become involved in this exciting venture! If you want to find out more, please contact Lori Norris at lnorris@fedcap.org.
References:
dixoncenter.org/images/Dixon_AnnualReport_Final_Digital_1_4.pdf
fedcapgroup.org/the-path-forward-a-message-from-christine-mcmahon-president-and-ceo-of-the-fedcap-group/
D. Post: After completing the activity, post your Press Release and post responses to the following questions and be prepared to discuss your
responses in class.
o What is the precise message you tried to communicate?
I wanted to ensure all the facts were there (inform) but also play to the ‘emotion’ and show people what we’ve already achieved and to ignite excitement.
o What were the factors you considered while crafting your message?
Remove ‘waffle’ (I like waffle!). Show facts and quotes. Use ‘exciting’ language. Get the balance of ‘too much’ vs ‘too little’.
o Was it difficult to craft the message? Why or why not?
Yes, because I tried not to copy what was already written. It was also important to be mindful of the audience. I didn’t have existing information on the topics so had to use my ‘critical thinking’ 😉 to gain relevant information. I didn’t know how long or short it should be as have never written a press release. What’s even in a press release?! Did some research on that.
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
Poorly crafted press release can lose people ie; they won’t read it all. Or it leaves more answers than questions, along with skepticism. If the tone is not relevant, it can leave people feeling neutral or disinterested.
