Post by Admin on Jan 15, 2021 19:31:48 GMT
Lesson 2: Developing the Message
A. Read: Great Communication Secrets pages 1 – 95
B. Activity: Part 1 of the book was about developing a message. Be thinking about specific pieces of the book that resonated with you--what were
your ah-has, learnings, observations, etc. Be prepared to discuss these learnings in class.
C. Write: As a leader in the organization you have been tasked to write a Press Release announcing the following news:
A company of The Fedcap Group has been awarded a large statewide contract in Florida to deliver veterans’ services. The contract is worth $5M annually for 4 years. The contract will employ 500 staff. The contract is funded in a joint partnership between the state of Florida and the Veteran’s Administration. The goal of the contract is to provide educational, employment and family support services to 5000 veterans annually. This is a challenging body of work as The Fedcap Group does not have a current footprint in Florida. As such The Fedcap Group will partner with over 30 community-based agencies in the delivery of these services. This is a milestone-based payment contract—payments will made based on jobs secured, 90-day retention, certifications received in high-growth sectors and completion of wellness services.
D. Post: After completing the activity, post your Press Release and post responses to the following questions and be prepared to discuss your
responses in class.
o What is the precise message you tried to communicate?
o What were the factors you considered while crafting your message?
o Was it difficult to craft the message? Why or why not?
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?
A. Read: Great Communication Secrets pages 1 – 95
B. Activity: Part 1 of the book was about developing a message. Be thinking about specific pieces of the book that resonated with you--what were
your ah-has, learnings, observations, etc. Be prepared to discuss these learnings in class.
C. Write: As a leader in the organization you have been tasked to write a Press Release announcing the following news:
A company of The Fedcap Group has been awarded a large statewide contract in Florida to deliver veterans’ services. The contract is worth $5M annually for 4 years. The contract will employ 500 staff. The contract is funded in a joint partnership between the state of Florida and the Veteran’s Administration. The goal of the contract is to provide educational, employment and family support services to 5000 veterans annually. This is a challenging body of work as The Fedcap Group does not have a current footprint in Florida. As such The Fedcap Group will partner with over 30 community-based agencies in the delivery of these services. This is a milestone-based payment contract—payments will made based on jobs secured, 90-day retention, certifications received in high-growth sectors and completion of wellness services.
D. Post: After completing the activity, post your Press Release and post responses to the following questions and be prepared to discuss your
responses in class.
o What is the precise message you tried to communicate?
o What were the factors you considered while crafting your message?
o Was it difficult to craft the message? Why or why not?
o What are the risks in a poorly crafted press release? What are the benefits of a well-crafted press release?